Marketing
Studies

Idea Testing

Media Testing

Campaign Impact Studies

C-SAT Studies

Campaign Impact Studies

Gather comprehensive insights in campaign impact and make data-driven future decisions for more successful marketing campaigns and sustained growth.

Leveraging Campaign Impact
Studies

Post-Campaign Evaluation

Review and analyze the performance against predefined objectives and expected change in audience minds.

Mid-Campaign Adjustments

Monitor the impact of ongoing campaigns to make real-time adjustments and optimizations and ensure the campaign is on track to meet its goals.

New Product Launches

Assess how well the campaign drives market penetration and product adoption for new product launches.

Engagement and Loyalty Campaigns

Measure the impact of campaigns designed to increase customer engagement and the effectiveness of campaigns aimed at building customer loyalty and retention.

Measure impact at strategic points, track performance, optimize resources, measure ROI, and drive continuous improvement with Biobrain’s 4X faster market research.

Advantages

Identify Top-performing Elements

Determine which campaigns deliver the best results, cut spending on ineffective campaigns and optimize campaigns for maximum impact.

Segment Analysis

Analyze the impact on behavior and preferences of different customer segments based on their responses to tailor future campaigns.

Continuous Improvement

Apply lessons learned from campaign impact studies to continuously improve marketing efforts and establish benchmarks for future campaigns.

Get up to speed on BioBrain.
Explore our FAQs.

BioBrain is committed to empowering your research journey.
In this FAQ section, we've compiled answers to some of the most common questions to help you get started and maximize the value of our platform.

General

What is Agile MROps?

Agile MROps is a revolutionary approach to market research operations that leverages automation and AI to streamline processes, enhance efficiency, and deliver superior insights. By breaking down silos and integrating various research functions into a unified platform, Agile MROps accelerates project timelines, improves data quality, and empowers researchers to focus on strategic analysis rather than operational tasks.
This modern methodology enables organizations to handle a higher volume of projects with greater speed and precision, ultimately leading to improved decision-making for businesses in quick time.

What is BioBrain Insight Engine?

BioBrain's Insight Engine refers to BioBrain's combined AI, Automation & Agility capabilities which are designed to enhance the efficiency and effectiveness of market research processes through the use of sophisticated technologies. Our AI systems leverage well-developed advanced natural language processing (NLP) models and generative capabilities created as a result of broader world information. We have combined these capabilities with rigorously mapped statistical analysis methods and automation workflows developed by researchers in BioBrain’s product team. These technologies work together to drive processes, cumulatively termed as ‘Insight Engine’ by BioBrain Insights. It streamlines and optimizes market research workflows, enabling the extraction of actionable insights from complex data sets through rigorously tested, intelligent workflows.

Do I have to run research projects on my own on BioBrain or can I get expert support for my research needs?

Absolutely! BioBrain offers flexibility to suit your research needs. You can choose to DIY your market research projects using our intuitive platform, giving you complete control over the process.
Alternatively, if you prefer a DIFM approach, our expert team is ready to assist you with everything from project design and setup to data analysis and report generation. We offer a white-glove service tailored to your specific requirements, ensuring a seamless and efficient research experience. So, whether you're a seasoned researcher or new to the field, BioBrain has you covered.

Can I connect my own respondent database and run the study through BioBrain's Agile MROps as opposed to pre-integrated panel?

Absolutely! You have the flexibility to use your own respondent database or leverage BioBrain's pre-integrated panels. Simply upload your email list, set up your sample supply or tell us any other preferences, and we'll handle the rest.

Survey Programming

How is BioBrain's questionnaire automation different from other survey automation tools in the market?

BioBrain's questionnaire automation stands out by offering unparalleled flexibility and adaptability. Unlike other tools confined to their proprietary platforms, BioBrain empowers researchers by accepting standard industry formats like Word and Excel. Our AI-driven engine then transforms these documents into interactive online surveys, eliminating the need to restructure your existing workflows.

Furthermore, BioBrain's automation extends beyond basic question types. By leveraging advanced NLP and machine learning, we can handle complex survey logic, including branching, randomization, and advanced question types that many other tools struggle with. This comprehensive approach ensures that your research needs, no matter how complex, can be effectively addressed through BioBrain's platform.

Can I convert questionnaires created in MS Word or Excel to logically programmed online surveys with BioBrain?

Yes, you can effortlessly convert your Word or Excel questionnaires into dynamic online surveys with BioBrain. Our AI-powered engine swiftly transforms your static documents online-ready scripts in a flash, complete with a preview for instant visualization. This foundational version directly plugs with industry-standard tools like Confirmit, Decipher & Qualtrics from within BioBrain for configuring intricate survey logic and custom scripting for advanced analyses like MaxDiff and Conjoint.

With BioBrain's automation, you can transition from questionnaire to live survey in record time, bypassing the complexities of manual coding while achieving minimum 60% faster turnaround speed compared to expert survey programming teams.

Do I need to understand survey programming technically for leveraging BioBrain's Automated Survey Programming?

If you have a Word or Excel questionnaire, all you need to do is drag-and-drop the file and BioBrain would take care of the rest. For designing a questionnaire online, BioBrain also has an inbuilt survey builder with an exhaustive list of question types covering requirements of all major research studies.

Can I program intricate questionnaires in BioBrain for complex studies?

Absolutely! BioBrain is designed to handle the most complex research projects requiring advanced survey logics. Our platform offers a unique blend of automation and customization.

While we excel at automating routine questionnaire tasks, we also provide advanced programming capabilities for those intricate studies that require specific logic or question types. You can leverage our integration with industry-leading survey programming tools like Confirmit, Decipher, and Qualtrics to build highly customized questionnaires.

Whether you need a simple survey or a complex research design, BioBrain has the flexibility to meet your needs.

What's the expected efficiency gain with BioBrain's Automated Survey Programming?

BioBrain's Automated Survey Programming can significantly accelerate your research timeline. For complex surveys, expect a speedup of at least 60%. In simpler cases, the efficiency gain can be even more dramatic, exceeding 95%.

This boost in speed extends beyond survey programming. BioBrain's Agile MROps platform streamlines the entire research process, from project management, quality control & data analysis to all the way till presentation of insights resulting in an overall 4X faster project delivery.

Data processing

How does BioBrain address invalid and fraudulent responses?

BioBrain employs robust data validation and fraud detection mechanisms to ensure data integrity. Our proprietary algorithms meticulously analyze each survey response, flagging potential fraudulent entries in real-time.

By examining factors like survey completion time, attention span, data quality, and response patterns, we can effectively identify and address fraudulent responses. This includes detecting straight line responses, gibberish, profanity, plagiarism, AI- generated text and inconsistent answers among other things which are duly flagged and shown on your screen, ensuring that only genuine data contributes to your insights.

To maintain a seamless project experience, BioBrain automatically resets quotas and supplier numbers as needed, ensuring that your research remains on track despite fraudulent activity. This proactive approach eliminates the need for manual intervention, saving you time and effort.

With BioBrain, you can trust that your research is based on accurate and reliable data, providing you with the confidence to make informed decisions.

How does BioBrain ease statistical analysis for my survey data?

BioBrain's built-in crosstab functionality simplifies statistical analysis for your survey data. Our user-friendly interface allows you to effortlessly generate and configure unlimited tables, providing a comprehensive view of your dataset , weighted or unweighted, on the fly. With built-in statistical calculations, you can analyze your data without the need for external tools. Additionally, you can group variables, reverse scales, and conduct top-box/bottom-box analysis to gain deeper insights with just a click in BioBrain.

Would I need advanced statistical skillset for advanced analysis while using BioBrain?

BioBrain's intuitive platform automates many complex statistical calculations, providing you with clear and actionable insights without requiring extensive statistical knowledge. Even advanced techniques like 3D-grids, netting, stacking, rebasing, MaxDiff, and Conjoint are easily accessible within the platform with just a click.

While BioBrain offers robust built-in analysis tools, you also have the flexibility to export your data to industry-standard statistical software like SPSS, Quantum, or Wincross for further exploration or customization.

With BioBrain, you get the best of both worlds: powerful automation and the freedom to delve deeper into your data.

Can I perform post-hoc analysis on smaller segments of my entire survey in BioBrain?

Yes, BioBrain empowers you to conduct post-hoc analysis on specific segments of your survey.

Our platform goes beyond real-time monitoring, offering advanced capabilities for in-depth analysis. You can easily recalculate study results based on different length of interviews (LOIs), allowing you to focus on specific segments of your audience.

Additionally, BioBrain provides a snapshot feature that enables you to view results for selected questions in real-time. This flexibility allows you to extract insights from various sub-segments of your survey, tailoring your analysis to specific research objectives.

How much time and effort is required to analyze open-ended text responses on BioBrain?

Analyzing open-ended text responses in BioBrain is a breeze. Our proprietary algorithms automate the process, providing you with insights in real-time.

Here's what BioBrain's open-text analysis can do:

Sentiment Analysis: Quickly gauge the overall sentiment of responses.
Contextual Understanding: Analyze individual responses for deeper insights into specific topics and themes.
Topic Modeling: Automatic generation of top relevant topics and association of those topics with individual responses.
Automated Summarization: Automated Key themes extraction with summary of responses within the theme.
From text to numbers: Convert open-ended data into a structured format to facilitate statistical findings.

With BioBrain, you can spend less time analyzing text and more time focusing on actionable insights.

Insights & Presentation

How are insights presented in BioBrain and what's the level of expected efficiency?

BioBrain brings great efficiency to insights generation for quantitative surveys on the go for both numeric and open ended text responses.
The data processing involving validation, cleaning and analysis is further made more efficient with intelligent generation of insights by BioBrain Insight Engine. In BioBrain, data visualization, logical summaries on every data cut, study highlights and boardroom ready project decks are available in a flash bringing extreme efficiency to the process of insights presentation.
BioBrain cuts down days of manual work to minutes and brings unprecedented ease and precision to market research projects.

How quickly do I get to see data visualizations for my study in BioBrain?

BioBrain generates interactive charts and graphs in real-time, allowing you to explore your survey data as soon as it's processed. Even for large-scale studies with thousands of responses, you'll enjoy lightning-fast visualization.
BioBrain also offers flexibility in charting styles, ensuring you can choose the visualization that best suits your needs and preferences. With just a few clicks, you can switch between different chart types to gain a deeper understanding of your data.

What are Data Summaries in BioBrain?

Data Summaries in BioBrain provide a concise and informative overview of your survey results. These intelligent summaries are automatically generated in bullet point format, offering a quick snapshot of key findings for each question or data cut.
By transforming complex data into easily digestible summaries, BioBrain saves you time and effort while ensuring you don't miss any crucial insights. These summaries are invaluable for quickly understanding the broader trends and patterns emerging from your research.
BioBrain's revolutionary Insight Engine prepares data summaries on the go and eases the life of market researchers bringing more sharpness to their own analytical outcomes and recommendations.

How are BioBrain's project decks different from exported decks from other SaaS platforms?

BioBrain's project decks offer a superior level of customization and flexibility compared to traditional exports.

Unlike other platforms that may generate static images or text-heavy decks, BioBrain's exports are fully editable PowerPoint presentations bearing charts, data and other information in its native format. This means you can easily modify and customize your decks to align with your specific branding and presentation style.

With BioBrain, you'll receive a comprehensive overview of your project, including key findings, visualizations, and narratives, all neatly organized into a professional presentation format. This saves you time and effort, allowing you to focus on delivering impactful insights to your stakeholders.

What is Agile MROps?

What is BioBrain Insight Engine?

Do I have to run research projects on my own on BioBrain or can I get expert support for my research needs?

Can I connect my own respondent database and run the study through BioBrain's Agile MROps as opposed to pre-integrated panel?

How is BioBrain's questionnaire automation different from other survey automation tools in the market?

Can I convert questionnaires created in MS Word or Excel to logically programmed online surveys with BioBrain?

Do I need to understand survey programming technically for leveraging BioBrain's Automated Survey Programming?

Can I program intricate questionnaires in BioBrain for complex studies?

What's the expected efficiency gain with BioBrain's Automated Survey Programming?

How does BioBrain address invalid and fraudulent responses?

How does BioBrain ease statistical analysis for my survey data?

Would I need advanced statistical skillset for advanced analysis while using BioBrain?

Can I perform post-hoc analysis on smaller segments of my entire survey in BioBrain?

How much time and effort is required to analyze open-ended text responses on BioBrain?

How are insights presented in BioBrain and what's the level of expected efficiency?

How quickly do I get to see data visualizations for my study in BioBrain?

What are Data Summaries in BioBrain?

How are BioBrain's project decks different from exported decks from other SaaS platforms?

Level up your research
game with expert insights.

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Marketing
Studies

Campaign Impact Studies

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Post-Campaign Evaluation

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Engagement and Loyalty Campaigns

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Post-Campaign Evaluation

Mid-Campaign Adjustments

New Product Launches

Engagement and Loyalty Campaigns

Advantages

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Identify Top-performing Elements

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Studies

Get up to speed on BioBrain.
Explore our FAQs.

Level up your research
game with expert insights.