Pre-Launch Phase

Test new concepts for a new product/service or making enhancements to an existing one to gauge customer interest and viability for a up-close understanding of market potential.

Feature Screening & Prioritization

Assess which features or benefits of a concept are most appealing to the target audience, screen from multiple choices and find out the most promising one with deeper audience inputs and hidden insights on each.

Brand & Line Extensions

Test new variants or extensions of existing products to understand their potential impact on the brand or the level of leverage they can gain from existing brand for confident decisions.

Innovation and R&D

Gather feedback on prototypes, alternative approaches or early versions of a product to guide further development, maintain laser-sharp focus & minimize risk of resource wastage.

Reduced Risk of Market Failure

identify potential issues and weaknesses in a concept early on and address them before full-scale development and learn whether to proceed with, modify, or abandon a concept.

Customer-Centric Design

Incorporate customer feedback into the concept development and refinement process and ensure that the final product or service meets the needs and preferences of your customers.

Competitive Advantage

Gain insights into how your product or service concept compares with competitors’ offerings and identify opportunities for differentiation for capturing market share.